Ordering dinner felt like filing taxes.
Foodie had solid restaurants and fair prices, but ordering meant nine taps through nested categories, a cart that reset itself, and a checkout that asked for the same address twice. Ratings hovered at 3.4 stars and reviews kept saying the same word: confusing.
The brief: keep the brand, rebuild the flow, and make reordering last night’s biryani a one-tap joy.
Early explorations — mapping the old nine-tap flow before touching a pixel.
Usability sessions — six hungry testers, one prototype, zero mercy.
People don’t browse. They crave.
Interviews showed nobody opens a delivery app to “explore Asian fusion.” They open it thinking butter chicken, fast. The old design forced cuisine-first browsing; search was buried three taps deep and couldn’t handle typos.
- Checkout abandonment concentrated at address re-entry
- Search used by 11% of users despite being the fastest path
- Repeat orders — the core habit — took longer than first orders
Cravings on the home screen.
The redesign leads with a craving-first home: recent orders, dishes you re-order, and a typo-tolerant search bar front and center. Categories still exist — one swipe down — but they no longer gatekeep dinner. Checkout became a single sheet with saved addresses, and the cart finally survives app restarts.
A warm, appetite-first visual system (deep greens, honest food photography, generous type) replaced the cold generic chrome, and a 60-component UI kit keeps every future screen consistent.
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